The recent collaboration between Kendall Jenner and Tory Burch has garnered significant attention, with the release of an Instagram Reel showcasing Jenner as the new face of the brand’s fragrance, Sublime. The campaign video featured Jenner in a variety of stunning looks, including a nude lingerie set paired with a gold net dress and a red bikini set. The behind-the-scenes footage of Jenner’s shoot highlighted her posing with an oversized version of the Sublime fragrance bottle.
ELLE.com beauty writer Carol Lee described Sublime’s scent profile as “fresh and inviting yet subtly sexy,” with notes of mandarin, vetiver, and florals such as rose and osmanthus flower. In an interview, Jenner expressed that confidence, to her, is being her true, unfiltered self, which aligns with the essence of the Sublime fragrance.
The Sublime campaign featuring Jenner was captured by photographers Mert Alas and Marcus Piggott, and featured original music by Bakar, who performed a cover of Edwyn Collins’ “A Girl Like You.” The combination of visuals and music added a unique artistic dimension to the campaign, enhancing the overall appeal of the fragrance.
Tory Burch explained her decision to select Jenner as the face of the Sublime campaign, citing the model’s “quiet power” and fearlessness. Burch also admired Jenner’s entrepreneurial spirit, strong family values, and work ethic. The designer herself wears Sublime and shared that choosing a perfume is a last-minute decision for her, but wearing fragrance is a meaningful ritual that she follows.
The collaboration between Kendall Jenner and Tory Burch for the Sublime fragrance campaign has successfully combined fashion, beauty, and music elements to create a visually captivating and artistically rich campaign. Jenner’s portrayal of confidence and authenticity aligns with the brand’s values, making her an ideal ambassador for Sublime. Overall, the campaign has been well-received, showcasing the power of strategic partnerships in the world of fashion and beauty.
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