Bobbi Brown, a renowned makeup artist, launched her new brand, Jones Road Beauty, in 2020. The brand’s popularity skyrocketed, thanks in part to Brown’s reputation as the ultimate beauty expert. Jones Road Beauty is a collection of products that Brown always wanted for herself but couldn’t find elsewhere. It is an edited, indispensable collection of clean, high-grade formulas designed for all ages, skin types, and skin tones. Brown describes it as the culmination of her 40 years of experience as a makeup artist and product developer. It reflects her personal journey and who she is today.
Brown acknowledges the shift in the beauty industry towards a more natural look. She notes that she, like many of her customers, now wears less makeup. Jones Road Beauty is inspired by women who embrace their imperfections and view them as part of their unique identity. The brand celebrates individuality and aims to empower women to feel confident in their skin. The ‘no makeup’ makeup trend has gained popularity, emphasizing enhancing one’s natural features rather than masking them.
One of the standout products from Jones Road Beauty is the ‘What The Foundation,’ which gained attention after an influencer’s viral video. This foundation offers buildable coverage that conceals imperfections while allowing natural features like freckles to shine through. Brown recommends applying the foundation lightly with the fingers for a seamless finish. Less is more with this product, as a small amount can go a long way. The ‘What The Foundation’ is designed to provide an even skin tone without masking the skin’s natural beauty.
When asked about her must-have products, Brown highlights the ‘Miracle Balm’ and ‘The Mascara.’ The ‘Miracle Balm’ serves multiple purposes, acting as a tint, blush, highlight, lip tint, or moisturizer. It is a versatile product that adds a natural glow to the skin. Brown also praises ‘The Mascara’ for its ability to separate, lift, and volumize lashes with just one swipe. These essential products reflect Brown’s philosophy of simplicity and efficiency in beauty routines.
Brown believes that achieving a ‘no makeup’ makeup look shouldn’t be complicated. By focusing on a few key products, such as complexion products to even skin tone and mascara to enhance the eyes, anyone can achieve a fresh and natural look. The goal is to enhance one’s favorite features and radiate a healthy glow. Brown’s approach to beauty emphasizes simplicity and celebrating individuality, encouraging women to embrace their unique characteristics.