The summer of 2021 has been unofficially dubbed the “brat summer,” with the trend of wearing all things lime green taking over social media and mainstream fashion. This trend can be credited to pop star Charlie XCX and her newly-released album, Brat, which celebrates carefree, happy, and hedonistic women. The aesthetic associated with this trend goes beyond just fashion; it embodies a spirit of rebellion and empowerment.
The term “Brat Girl” is not just about wearing a specific color or following a fashion trend. According to Charlie XCX, a Brat Girl is someone who is unapologetically themselves – messy, party-loving, honest, and blunt. She may have her moments of vulnerability and breakdowns, but she perseveres and parties through it all. This definition of a Brat Girl reflects a sense of authenticity and defiance against societal norms.
The influence of the Brat Girl trend goes beyond the realm of music and fashion; it has even seeped into US politics. Vice President Kamala Harris has embraced the term “Brat Girl” to market her attitude, age, and energy as she aspires to become the first female president of the United States. By aligning herself with the Brat Girl persona, Harris is positioning herself as a bold and unapologetic leader who is not afraid to challenge the status quo.
While the term “Brat Girl” may be a contemporary phenomenon, its roots can be traced back to influential figures of the past. One unexpected example is the late Queen Elizabeth II, whose wardrobe choices have been described as undeniably brat-coded. Despite her status as a royal figure, Queen Elizabeth II had a penchant for bold colors and statement pieces that exuded confidence and individuality. In hindsight, she can be seen as an original Brat Girl icon who paved the way for future generations to embrace their unique style and personalities.
The rise of the Brat Girl phenomenon highlights a shift towards embracing authenticity, boldness, and self-expression in today’s society. Whether it’s through music, fashion, politics, or iconic figures, the spirit of the Brat Girl encourages individuals to be unapologetically themselves and to celebrate their uniqueness. As the trend continues to evolve and inspire others, one thing is clear: the Brat Girl is here to stay.